BACKGROUND - AUGMENTED AGE
In the year 2052, we find ourselves in the augmented age. Thanks to computer systems integrated into our bodies, we are humans with augmented capabilities that help us think and make decisions. Alongside us, we have intelligent robots that assist us in creating products not by constructing and manufacturing, but by growing and cultivating them. Both humans and robots are connected to a global nervous system, enabling us to interact with each other at any time from anywhere.
AUGMENTED GENERATION
Who is connecting? The augmented generation. This generation is concentrated in megacities with laws that limit mobility in natural spaces, causing a high level of stress and a need to reconnect with nature by going outdoors. However, this can be challenging due to the lack of access to green spaces and the time constraints of urban life.
EXTERIOR CONCEPT
Having understood the context, we can now explore how we move through it. The main concept for the exterior design is the creation of a digital organism. The vehicle is designed in a biomimetic way, imitating the physiology of animals and their ways of moving and metamorphosing to adapt to the environment. This allows us to break away from our dependence on roads and eliminate the need to adapt nature to our needs. Instead, we adapt to the environment without leaving a trace.
BIOMIMETIC DESIGN
The Morphos vehicle's exterior design is inspired by nature, taking cues from the shapes and movements of animals like birds and insects. This design approach not only looks visually appealing, but it also results in a more aerodynamic and energy-efficient vehicle. The vehicle's flexible and adaptive structure allows it to change shape and transform to adapt to various terrain types, whether it be on land, in water, or in the air.
SUSTAINABILITY
One of the core values of the Morphos project is sustainability, and this is reflected in the vehicle's design. The digital organism is powered by renewable energy sources such as solar and wind power, which are stored in high-capacity batteries. The vehicle's lightweight design and low energy consumption also contribute to its sustainability by reducing its environmental impact.
CONNECTIVITY
In addition to its sustainable design, the Morphos vehicle is also designed to be highly connected. It is equipped with advanced communication technologies that enable it to communicate with other vehicles and the surrounding environment, including road infrastructure, weather sensors, and traffic management systems. This connectivity allows for better traffic management and can help reduce congestion and improve safety on the roads.
EXTERIOR DESIGN
Morphos is a vehicle that is 3D printed with a heterogeneous combination of materials, creating a pure combination of the machine and the organic, technology and biology, simplicity and complexity. The vehicle is designed to transform, both by opening its doors and allowing users to enter from the rear, and by transitioning from four-wheeled movement to a robot with four extendable limbs that can traverse any terrain.
BIOMIMICRY AND MATERIALS
The vehicle's exterior design is inspired by nature and incorporates biomimetic design principles, such as the use of lightweight and durable materials. The 3D printing process allows for the creation of complex shapes and structures, resulting in a highly efficient and functional design. The combination of materials used in the vehicle's construction, such as carbon fiber and bio-based composites, enhances its durability, strength, and lightness.
TRANSFORMATION
Morphos' transformation from a four-wheeled vehicle to a robot with extendable limbs is made possible by a sophisticated hydraulic system. The system operates in response to the driver's input, allowing the vehicle to seamlessly transition from one mode to the other. This ability to adapt to different terrains and situations is a key feature of the vehicle and is designed to enhance its functionality and versatility.
USER EXPERIENCE
The Morphos vehicle is designed with the user experience in mind. Its interior is spacious and comfortable, providing ample room for passengers and their belongings. The rear entrance provides easy access to the vehicle, while the panoramic windows offer a stunning view of the surrounding environment. The vehicle's advanced communication technologies also contribute to the user experience, providing real-time traffic and weather updates, as well as entertainment options.
INTERIOR DESIGN
The interior design of Morphos takes inspiration from three main references: inFORM, Geminis, and soft robots. inFORM is a dynamic shape display that can move physical objects through virtual inputs. Geminis is a chaise lounge designed by Neri Oxman, where the different parts of the surface vary in color, opacity, and size according to the pressure and ergonomics of the user. Lastly, the soft robots consist of flexible robots that move in a biomimetic manner through air pressure.
The concept behind the Morphos interior is to create a new amniotic sac, a capsule where the user feels comfortable, protected, and cared for. The interior is designed to provide a calming and soothing environment, with soft lighting and ergonomic seating that conforms to the user's body. The materials used in the interior are a combination of biodegradable and recycled materials, to minimize the environmental impact. The interface is intuitive, with a holographic display that responds to voice commands and hand gestures. The aim is to create an immersive experience that allows the user to disconnect from the outside world and focus on their well-being.
SOFT ROBOT
The interior proposal for Morphos is designed to be dynamic, intelligent, and adaptable. The soft robot structure consists of modular triangles that can change in size, position, and rigidity through the injection of pressurized air. The result is a programmable surface with an artificial intelligence system that wraps around the user, offering an immersive experience.
This flexible interior design allows for a wide variety of positions, both standard and customized, creating an infinite space that can adapt to different modes of driving or daily activities such as resting, working, eating, and more. The interior can be changed and adapted to different situations and preferences.
INTERIOR EXPERIENCE
One of the unique features of this interior proposal is the ability to transform the interior environment. By passing to the next layer, the user can change the atmosphere within the vehicle. The interior proposal includes advanced lighting and projection technology, which can display different scenes and moods on the surfaces of the vehicle. This allows for an interactive and dynamic environment that can respond to the user's needs and preferences.
The goal of the interior design proposal is to create a comfortable, safe, and immersive environment that adapts to the user's needs and preferences. The intelligent and dynamic interior of Morphos offers a unique driving and living experience, providing a sense of protection, comfort, and freedom.
INTERACTION CONCEPT
The concept behind the interaction between nature, humans, and technology. The main idea is to create a connection between these elements through the use of the human body and senses. The inspiration behind this concept comes from the biosemiotics, which is the nonverbal communication between living beings, and mutualism, which is the mutual support between two species for a common good.
The concept behind the interaction between nature, humans, and technology. The main idea is to create a connection between these elements through the use of the human body and senses. The inspiration behind this concept comes from the biosemiotics, which is the nonverbal communication between living beings, and mutualism, which is the mutual support between two species for a common good.
The coevolutionary relationship between humans and artificial intelligence is the core of the concept. By using the body as the main tool and the senses as the point of connection, a natural and immersive experience is created. The goal is to achieve a fluid interaction between nature, technology, and humans, where the boundaries between them disappear, and they become part of a single system. The concept emphasizes the importance of sustainability and mutual support between different species, both in nature and in the technological world.
TECHNOLOGIES
The technologies used in the interior of the vehicle. The user can indicate where they want to locate the interactive elements, such as the steering wheel, accelerator, or buttons, and then define the actions associated with each element, proposing a completely customizable interaction experience. The technologies are classified into two types: kinesthetic interaction that affects the senses of touch and muscle strength, and visual, gestural, and vocal interaction that involves biowearables such as AR contact lenses and chips placed throughout the body to analyze hand position, gestures, and voice.
The technologies used in the interior of the vehicle. The user can indicate where they want to locate the interactive elements, such as the steering wheel, accelerator, or buttons, and then define the actions associated with each element, proposing a completely customizable interaction experience. The technologies are classified into two types: kinesthetic interaction that affects the senses of touch and muscle strength, and visual, gestural, and vocal interaction that involves biowearables such as AR contact lenses and chips placed throughout the body to analyze hand position, gestures, and voice.
The concept of the interior design is to provide a personalized and immersive experience for the user, allowing them to interact with the vehicle in a natural and intuitive way. The focus is on creating a connection between nature and technology, with the use of biosemiotics and mutualism as inspiration. The relationship between humans and artificial intelligence is one of coevolution, where the body is the primary tool and the senses serve as a point of connection, resulting in a seamless and natural interaction experience. The use of personalized, customizable technology and biowearables enhances this experience, allowing the user to fully immerse themselves in their environment.
During the CUPRA WORLD EXPERIENCE, members of the Cupra tribe embark on a journey with Morphos, exploring various untamed routes around the world. This experience allows the tribe to fully immerse themselves in the capabilities of Morphos, showcasing its adaptability to different environments and terrains.
Each route is specifically designed to challenge both Morphos and the tribe members, testing the limits of their physical and mental capabilities. From traversing rocky mountains to navigating dense forests and crossing treacherous rivers, the tribe experiences the full potential of Morphos.
During the journey, the interior of Morphos transforms, adapting to the specific needs and desires of the tribe members. The soft robot structure of the interior can change shape, size, and rigidity to offer a personalized experience. The intelligent programming behind the surface allows the tribe to interact with Morphos in new ways, creating a truly immersive experience.
As they journey through different environments, the tribe also learns about the importance of preserving and protecting nature. Morphos was designed to adapt to nature without leaving a trace, and the tribe is encouraged to do the same.
Overall, the CUPRA WORLD EXPERIENCE offers a unique opportunity for members of the Cupra tribe to push their limits and explore the world in a new way, while also highlighting the importance of sustainability and respect for nature.
USER
Ashanti is one of the personas that represents the typical user of Morphos. He is a nature lover and an adrenaline junkie who enjoys extreme sports. He uses Morphos as his habitat, workspace, and means of transportation on a daily basis. As a digital nomad, he travels to different locations while working remotely, and Morphos serves as his mobile office and home.
Ashanti's lifestyle is highly dependent on his vehicle's ability to adapt to any terrain and environment, and Morphos provides him with the freedom to explore the world without leaving a negative impact on the environment. As a content creator, he uses Morphos to capture his experiences in first-person, allowing his followers to experience his adventures virtually.
The interior of Morphos is designed to cater to Ashanti's needs and preferences, providing him with a customizable and adaptive space that he can adjust to his liking. The soft robot structure allows him to create different positions and arrangements depending on his mood or activity. Whether he wants to rest after a long day of outdoor activities, work on his computer, or enjoy a meal, Morphos provides him with a comfortable and immersive space to do so.
Overall, Ashanti's lifestyle and needs embody the philosophy behind Morphos - a vehicle that integrates technology and biology to provide a seamless and sustainable experience that adapts to the user's needs and the environment.
Ashanti wakes up in Morphos, feeling refreshed after a good night's sleep in the comfortable and adaptable interior. As he steps out of the vehicle, he takes a deep breath of the fresh mountain air and admires the stunning natural scenery around him. He checks his gear and makes sure everything is in order before setting off on his adventure. Morphos smoothly transforms from its compact habitat mode into its agile off-road mode as Ashanti sets off on his journey. The vehicle's advanced technology allows him to easily navigate the rugged terrain, taking him through narrow paths and steep inclines with ease.
As Ashanti drives through the winding mountain roads, he takes a moment to appreciate the quiet hum of Morphos's electric engine and the sensation of being in a vehicle that is so in tune with nature. He stops at a breathtaking viewpoint to capture some footage of the landscape with his drone, which he controls using the in-car interface. As the day goes on, he uses Morphos as his mobile workspace, editing his footage and communicating with his followers on social media. The vehicle's intelligent interior adapts to his needs, providing him with a comfortable and ergonomic working environment. As the sun sets, Ashanti heads back to Morphos, ready to rest and recharge for another day of adventure.
After analyzing the terrain, weather conditions, safe and dangerous zones, and possible routes, Ashanti holographically contacts his two Cupra tribe companions to plan their journey. They use Morphos to communicate and interact visually and gesturally, without the need for physical elements or being inside the vehicle. With the help of Morphos' advanced technology, they are able to make informed decisions and strategize their adventure.
As they plan their route, Morphos uses AI algorithms to analyze the data and provide suggestions on the most efficient and safe path to their destination. The holographic display within the vehicle presents them with real-time information on the environment and weather conditions, allowing them to adjust their plans accordingly. Ashanti and his companions can even use Morphos to control their drones and capture breathtaking footage of the journey. With this level of advanced technology, the Cupra experience is not just about the destination, but also the journey itself.
Once the call is over and the destination is chosen, Ashanti adapts the interior of Morphos, choosing the driving mode and the position in which he wants to be placed, getting ready for the journey.
Morphos provides Ashanti with a versatile and customizable interior that adapts to his needs and preferences, creating a unique and personalized experience. With the ability to change positions and adapt the interior, Ashanti can make the most out of his journey, whether he wants to relax, work or enjoy the scenery. Morphos not only provides transportation, but it also becomes a habitat that enhances the travel experience, making it more comfortable and enjoyable.
Once the command is received, Morphos unfolds and welcomes the user. Ashanti enters through the front part of the vehicle, sits at the tip, leans back on the robot, and it places him in the position he has chosen.
Morphos's modular structure allows for various configurations, providing a customized experience for the user. As soon as Ashanti settles into his chosen position, the interior adapts to his preferences, creating a comfortable and immersive environment. With Morphos's flexible design, users can create their own personal space, making it a true extension of themselves. The adaptable interior creates an ambiance tailored to Ashanti's mood, whether he wants to relax, work, or prepare for the adventure ahead.
For this stretch, Ashanti has chosen the comfort mode, which absorbs him and adapts to his dimensions to give him maximum comfort. Once he is installed, a new interactive element is generated, in this case, the steering wheel, creating a new bond with the car.
As Ashanti starts to drive, he notices how Morphos smoothly responds to his every movement. The comfort mode makes the ride much more enjoyable, allowing him to fully focus on the stunning views around him. The bond between Ashanti and Morphos strengthens as he navigates through the challenging terrain. He is in control of the vehicle, but Morphos is his trusted companion, always ready to adapt to his every need.
During the journey, Ashanti comes across various factors such as weather conditions, wildlife, vegetation, and new terrains. Morphos has sensors on its exterior that allow Ashanti to enhance his senses and gain a deeper understanding of his surroundings, conducting a thorough analysis of the ecosystem and adding data to the cloud.
As Ashanti collects and analyzes data, he can use this information to contribute to research and conservation efforts. With the help of Morphos and its advanced technology, he can better understand the natural world and take steps towards protecting it for future generations.
Ashanti changes the driving mode of Morphos from Comfort to Cupra. In Cupra mode, the driving becomes more sensory and allows Ashanti to have a more immersive experience.
The Cupra mode is designed to provide the driver with a more engaging driving experience. It enhances the vehicle's responsiveness, handling, and acceleration, allowing the driver to push the vehicle to its limits. The mode also changes the digital displays to a more aggressive design, adding to the sporty feel of the driving experience. Ashanti can feel the rush of adrenaline as Morphos accelerates, and the car's technology enhances his sensory experience by providing real-time information about the car's performance.
The Cupra mode is designed to provide the driver with a more engaging driving experience. It enhances the vehicle's responsiveness, handling, and acceleration, allowing the driver to push the vehicle to its limits. The mode also changes the digital displays to a more aggressive design, adding to the sporty feel of the driving experience. Ashanti can feel the rush of adrenaline as Morphos accelerates, and the car's technology enhances his sensory experience by providing real-time information about the car's performance.
In this mode, the user positions themselves face down, holding a soft robot mass between their arms, controlling the vehicle using their entire body and with their gaze fixed on the path ahead. At the same time, the robot envelops them, providing an immersive experience of the environment thanks to various haptic feedback devices.
Ashanti can feel the movement of water in the rivers, the crunch of the rocks, the incline of each curve. The Cupra mode offers a completely different level of engagement with the vehicle and the surrounding environment. It allows the user to become fully immersed in the driving experience, experiencing every twist and turn in a way that is both visceral and intuitive. With the help of the soft robot and the various haptic feedback devices, Ashanti can respond quickly and accurately to the changing terrain, making the most of every second of the journey.
After completing this sporty driving mode, Ashanti undergoes a medical check-up, thanks to the fact that the interior also has the necessary sensors to study their health and adapt accordingly to their body's needs. The health monitoring system inside Morphos constantly tracks various health parameters, including heart rate, blood pressure, oxygen saturation, and even stress levels. In case of any abnormality, the vehicle can automatically adjust the driving mode or inform the user to take appropriate measures.
This feature of the vehicle is particularly useful for people who have to travel long distances or have medical conditions that require constant monitoring. The integration of health check-up in the vehicle's system is a great example of how technology can be used to improve people's quality of life and make traveling safer and more convenient.
Morphos has now entered a more challenging terrain, one that is irregular, rocky, and wet. Instantly, Morphos transforms and adapts to the conditions of the environment, retracting the wheels into its structure and developing legs that enable it to start walking. With this new form of mobility, Morphos is not limited by the terrain and can traverse areas that were previously inaccessible.
As Morphos walks, Ashanti can appreciate the unique sensation of movement and immersion in the environment. The combination of walking and the tactile feedback from the robot's interior provides a sense of connection with the surroundings, allowing for a deeper understanding of the terrain and the ability to explore it in a new way. Additionally, Morphos' adaptive nature enables it to traverse various terrains, making it an ideal vehicle for outdoor exploration and adventure.
After this challenging last leg of the journey, Ashanti meets up with their two companions at the agreed-upon meeting point and shares their experiences during the trip as well as the challenges that await them in the next day. They discuss the various factors that affect their journey and how they might overcome them, with Morphos providing invaluable assistance.
Finally, it's time to sleep and Morphos adapts to a comfortable resting position. The travelers retire for the night, wondering what the future holds for them and the world they live in.
